I started back in 1988 from a tiny room in my home when my girls were babies. I bought and traded Oshkosh dungarees as they were popular with Princess Diana for William and Harry.

We then opened our first shop in charming Upper St Giles Street, Norwich, UK. Since those humble beginnings we have embraced online shopping and now ship to more than 100 countries.

From the charities we sponsor to our work at fashion shows, our love of everything children’s fashion knows no bounds.

Our extensive stock of thousands of products even includes a range of Children’s Fairtrade Organic Clothing and Green Baby eco friendly products.

Many of my original customers are still my customers today.

We are on a mission to bring quality fashionable children’s styles to you, wherever you are.

Dorothy Thompson